Kellogg

The Client

Kellogg is a leader in the breakfast cereal and snack foods market in Australia and has been providing food to the Australian community since 1924.

The Challenge

Kellogg is required to communicate with many and varied stakeholder groups (consumers, journalists, students, trade, corporate, etc…). With the advent of the Internet, the expectations surrounding the frequency and quality of communication has increased exponentially and this needs to occur in near real time to address stakeholder expectations and provide brand engagement.

The Solution

To meet this challenge, Kellogg engaged Unique World to deliver a web based publishing platform to not only enable Kellogg to broadcast its brand messaging to consumers but also to broaden the information available regarding Kellogg and its products and to communicate with previously hard to access target stakeholders who benefit from the many investments that Kellogg makes in its programs for the community.

The Benefit

Kellogg communication time to market has improved dramatically and the growth in online audience and access has significantly broadened the number of people that Kellogg are able to connect with for an extended period of time at a significantly reduced cost in comparison with historical communication platforms (print, TV, and call centre).

BROWSE

Industry Solutions

Expertise

FEATURE PROJECTS

Komatsu

Komatsu Australia offers the country’s largest range of construction, mining and forestry equipment. A significant proportion of its business comes from supplying spare parts for its own and competitors’ equipment. However, the same competitors are ready to pounce on any disillusioned customers, meaning each part of Komatsu’s operations needs to be first class – including its online image and service. Komatsu’s Web content management system had scarce support and limited design flexibility. Komatsu wanted a reliable solution that would reduce its risk of outages, boost its online parts ordering business and improve its Web site to increase the effectiveness of its marketing.

Capral Aluminium

Managing the end to end information lifecycle for core organisational intellectual property in order to comply with legislation and to leverage corporate knowledge to improve decision making and unlock value.

CSL

CSL operated predominantly disparate and manual collaboration processes and document management systems. CSL required a solution to be implemented that provided CSL intranet and extranet a single portal to enable integration with the existing document management system, which CSL has invested heavily, and access to online collaboration processes.

CLIENT LIST