Komatsu
The Client
Komatsu Australia distributes mining, construction and forestry equipment. It operates 25 branches and 35 service centres, employs more than 1,300 people and maintains an inventory of around $A200 million in parts.
The Challenge
Komatsu Australia offers the country’s largest range of construction, mining and forestry equipment. A significant proportion of its business comes from supplying spare parts for its own and competitors’ equipment. However, the same competitors are ready to pounce on any disillusioned customers, meaning each part of Komatsu’s operations needs to be first class – including its online image and service. Komatsu’s Web content management system had scarce support and limited design flexibility. Komatsu wanted a reliable solution that would reduce its risk of outages, boost its online parts ordering business and improve its Web site to increase the effectiveness of its marketing.