Kellogg's

The Client

Kellogg is a leader in the breakfast cereal and snack foods market in Australia and has been providing food to the Australian community since 1924.

The Challenge

Kellogg is required to communicate with many and varied stakeholder groups (consumers, journalists, students, trade, corporate, etc…). With the advent of the Internet, the expectations surrounding the frequency and quality of communication has increased exponentially and this needs to occur in near real time and be available 24 hours a day seven days a week to address stakeholder expectations and provide brand engagement.

The Solution

To meet this challenge, Kellogg engaged Unique World to deliver and manage a new web based publishing platform to not only enable Kellogg to broadcast its brand messaging to consumers but also to broaden the information available regarding Kellogg and its products and to communicate with previously hard to access target stakeholders who benefit from the many investments that Kellogg makes in its programs for the community. Kellogg felt that Unique World understood their business challenges and the many stakeholders involved in a solution of this nature and had the capability and track record to successfully deliver a web based publishing platform that met Kellogg’s information management challenge.

The Benefit

Kellogg communication time to market has improved dramatically and the growth in online audience and access has significantly broadened the number of people that Kellogg are able to connect with for an extended period of time at a significantly reduced cost in comparison with historical communication platforms (print, TV, and call centre).